Modern advertising needs a Foil in each buying situation they depict (like this commercial) - The purchaser can look down on and feel superior to the foil and thus identify with the product later on at the point of purchase (at the store, at the beer cooler)


I’m tired of ‘foil’ advertising especially when they make it so hateful.

My feeling is we need real, involved ‘consumer unions’ to get our collective power back from corporation through the threat of mass product/brand boycott.

A couple of million people strong would do it…maybe as little as 300,000…unified on buying habits.

And these commercials boil my blood. That’s what motivated this post. I want to punish Miller Lite…